Insights.

Thinking on AI, strategy, marketing, and the business of building things that actually work. No trend-chasing — just what we see in the work.

AI & Tech April 2026 5 min read

AI as infrastructure — what it actually means for your business

Most businesses are bolting AI onto the side of how they work. A few have decided it's the infrastructure layer — and built accordingly. The gap between those two groups isn't technical. It's a mindset shift.

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Data & Analytics Coming soon

The measurement gap — why most businesses can't prove their marketing works

You have Google Analytics. You have a CRM. You run campaigns. But can you point to a number and say "that is what our marketing generated this month"? Most can't. Here's why — and what to build instead.

Coming soon

Strategy Coming soon

Why the agency model is broken — and what the alternative looks like

Three handoffs. A strategy deck nobody reads. A campaign that missed the brief by the time it shipped. The traditional agency model has a structural problem, and most agencies have quietly known it for years.

Coming soon